Vinted vs eBay vs Depop: Which Platform Makes the Most Profit?
You don't actually have to pick just one platform, most experienced resellers list across all three and send each item where it sells best. But if you're deciding where to focus, the honest answer to "which makes the most profit?" is: it depends on what you sell, and on the fees each platform takes. Here's how Vinted, eBay and Depop really compare.
Fees compared
Fees come straight out of your margin, so they matter more than most beginners realise.
| Platform | Seller fees | Who pays buyer protection |
|---|---|---|
| Vinted | No seller selling fee | Buyer pays protection + shipping |
| eBay | Final value fee on most categories (a percentage of the sale) | Seller (build it into your price) |
| Depop | Seller fees, lower than historically, plus payment processing | Buyer pays protection |
Vinted's "no seller fee" model is why margins can feel highest there, what the buyer pays, minus your postage and cost, is roughly what you keep. On eBay and Depop you need to price with the platform's cut in mind. Whichever you choose, understanding your true profit margin after every deduction is what separates a real business from a busy hobby.
Audience and what sells best on each
- Vinted, huge, fashion-first and value-driven. Best for high-street brands, mid-tier branded clothing and everyday wardrobe items, with enormous volume across the UK and Europe. Buyers expect fair, competitive prices.
- eBay, the widest audience and by far the best price discovery, because you can see real sold prices. Strongest for trainers, premium and branded pieces, electronics, collectibles and anything with a model number. Auctions can push rare items above their expected value.
- Depop, younger, trend-led and Gen-Z. Best for vintage, Y2K, streetwear and "curated" aesthetics where presentation and styling do the selling. If you're leaning into trending styles, Depop is often where they move first.
Speed versus effort
- Vinted is the lowest-friction to list and the fastest mover for everyday fashion. Great for volume.
- eBay takes more setup, postage settings, business policies, but rewards you with reach and price for the right items. See our step-by-step eBay UK guide.
- Depop rewards effort in presentation: strong photos, a consistent aesthetic and active engagement.
So which makes the most profit?
There's no single winner, the most profitable platform is the one that matches the item in your hand:
- Everyday and high-street fashion, in volume? Vinted usually wins on margin and speed.
- Branded, collectible, technical or rare items? eBay's sold-price data and buyer base tend to get you the most money.
- Vintage, Y2K and trend-led pieces with strong styling? Depop's audience will often pay a premium.
The resellers who earn the most rarely bet on one platform. They cross-list the same stock, then let each item sell wherever a buyer appears first. That does mean juggling more listings and avoiding double-selling, our guide on managing multiple platforms covers how to stay organised.
Track profit across all three
Once you're selling on more than one platform, "which makes the most profit" becomes a question you can actually answer with your own numbers, but only if you track them. Logging cost, fees, postage and sale price per item (across every platform) shows you where your money really comes from. A tool like Dancarly can Forecast an item's resale value before you buy and keep that profit picture in one place, so you invest in more of what genuinely works rather than guessing.
Pick the platform that fits what you sell, price with its fees in mind, and expand to the others as you grow. That's how you turn "which platform is best" into "how do I sell more, everywhere".